Felicia Lipson has a unique perspective on marketing and product management informed by over twenty years of leading businesses and teams to accelerate growth and profit.

The firm has been retained by corporations such as American Express, Citigroup, TripAdvisor and Prudential to develop marketing strategies, oversee product development, and implement customer acquisition & loyalty campaigns.  A few highlights include leading mobile development for the Membership Rewards program, launching an online investments portal for Citigroup, and developing the American Express Gold Corporate Card for Small Business.  Prior to starting her own firm, Felicia was Senior Director, Loyalty Marketing at American Express. 

Felicia thoroughly enjoys her work and prides herself on being a strategic thought partner to her clients and on building experiences that delight customers. She holds an MBA from Harvard Business School and a BA in History and Economics from Harvard College. Felicia resides in Manhattan and is a civic leader engaged with women in politics, alumni efforts and musical arts.